Archive / 01

An original, fictional vintage & design marketplace built for discovery.

Archive / 01 is a curated vintage and design-object marketplace concept — an independent portfolio project used to show a commerce experience that starts on Instagram and treats the storefront as the second step, not the first.

Make discovery the front door, not the storefront.

The objective was a journey where curated, story-led content on Instagram carries as much weight as the product page itself — every archive find gets a story before it gets a price, with Shopify handling the transactional close.

Instagram to checkout, in six stages.

A mobile storefront built to continue an Instagram story, not restart it.

The storefront concept mirrors the archive aesthetic of the Instagram feed, so a visitor arriving from a tagged post lands on a product page that feels like a continuation of what they just saw, not a generic ecommerce template.

A rotating archive, not a static catalogue.

A small set of original, fictional archive pieces used to demonstrate one-of-a-kind and limited-availability merchandising.

An Instagram feed built as the primary shop window.

A concept grid combining archive finds, styling guides and shop-the-look content, tagged directly into the Shopify catalogue.

Story-led prospecting, provenance-led retargeting.

Tracking built for a low-frequency, high-value catalogue.

An archive-toned, tactile palette.

Recomposed, not shrunk.

What was actually built.

• Created a conversion-focused product journey.
• Designed reusable social templates.
• Created a structured product catalogue.
• Created a Meta commerce architecture.

A working demonstration of a discovery-led commerce journey.

Designed a Pixel + CAPI tracking model and a Meta commerce architecture built to hold up as an implementation reference for curated, story-led product brands.