Residential Construction
Referral-dependent, inconsistent lead flow, difficult to forecast project starts.
Google Search + call tracking + CRM integration
126QUALIFIED ENQUIRIES / 120 DAYS
31SITE SURVEYS BOOKED
14PROJECTS SECURED
£1.1MPIPELINE GENERATED
CPL: £147 → £58
Commercial Contractor
Low visibility in competitive local markets, insufficient tender opportunities.
Google Ads + LinkedIn targeting + qualification workflow
89QUALIFIED OPPORTUNITIES / 6 MONTHS
24TENDER INVITATIONS
£3.2MPIPELINE VALUE
Cost per opportunity: −42%
Roofing Contractor
Lead costs increasing while enquiry quality declined.
Search + local SEO + review generation + call recording
162QUALIFIED QUOTE REQUESTS / 90 DAYS
+57%LEAD-TO-APPOINTMENT RATE
+38%YoY REVENUE
CPL: £112 → £46
Civil Engineering
Needed a consistent pipeline of commercial projects in a long sales-cycle industry.
LinkedIn lead gen + search + industry landing pages + CRM automation
52QUALIFIED OPPORTUNITIES / 5 MONTHS
£4.8MSALES PIPELINE
+27%AVG. PROJECT VALUE
Cost per opportunity: −34%
Home Extension Builder
Heavy reliance on referrals and word-of-mouth.
Google Ads + local SEO + conversion optimisation + call tracking
143QUALIFIED ENQUIRIES / 4 MONTHS
48CONSULTATIONS BOOKED
£890KPIPELINE GENERATED
CPL: £131 → £49
Commercial HVAC
Needed more commercial contracts and fewer residential enquiries.
Account-based LinkedIn + Google Search + CRM scoring
71QUALIFIED OPPORTUNITIES / 6 MONTHS
22PROPOSALS SUBMITTED
£2.7MIDENTIFIED PIPELINE
Lead quality: +61%
Property Development
Needed investor and partner enquiries across multiple live projects.
LinkedIn Ads + search + funnel automation + CRM integration
96QUALIFIED ENQUIRIES / 5 MONTHS
£6.4MFUNDING OPPORTUNITIES IDENTIFIED
+52%CONVERSION RATE
Qualified enquiry cost: −39%
Groundworks & Landscaping
Seasonal fluctuations in enquiry volume.
Google Ads + local SEO + landing page optimisation + remarketing
187QUALIFIED QUOTE REQUESTS / 90 DAYS
63BOOKED SITE VISITS
+44%REVENUE
Cost per lead: −51%
Electrical Contractor
Low volume of qualified commercial enquiries.
Search advertising + industry landing pages + call tracking + CRM reporting
68QUALIFIED OPPORTUNITIES / 120 DAYS
£2.1MPROJECT PIPELINE
+48%APPOINTMENT BOOKING RATE
Cost per opportunity: −37%
Construction Recruitment
Needed a steady flow of qualified candidates and employer enquiries.
Paid Search + Meta advertising + landing page optimisation + CRM automation
234QUALIFIED CANDIDATE APPLICATIONS / 3 MONTHS
74EMPLOYER ENQUIRIES
+31%REVENUE
Cost per acquisition: −43%