Noiré Skin

An original, fictional skincare brand built to demonstrate a DTC commerce system.

Noiré Skin is a minimal, clinical skincare concept — an independent portfolio project used to show how product education, ingredient storytelling and retargeting creative can be structured around a single Shopify catalogue.

Turn ingredient education into a repeatable acquisition system.

The objective was a commerce system where product education content, social creative and catalogue advertising all pull from the same product data — so a prospecting ad, a retargeting Story and a product page all make the same claim, in the same voice.

From product upload to reporting, in one sequence.

A product page built around ingredient education.

The storefront concept leads with a clinical, minimal product page — ingredient breakdown, routine placement and a subscription option surfaced before the fold, rather than buried in a tab.

A four-product routine.

A small, structured catalogue built around a clear routine — three standalone products and a discounted system bundle.

An Instagram feed built around routine and education.

A concept grid alternating hero product content with ingredient education and routine posts, each tagged into the Shopify catalogue via Meta Shopping.

Education-led prospecting, retargeting on proof.

Pixel + CAPI, tuned for subscription events.

A minimal, clinical palette.

Recomposed, not shrunk.

What was actually built.

• Created a structured product catalogue.
• Designed reusable social templates.
• Developed a catalogue campaign framework.
• Designed a Pixel + CAPI tracking model.

A working demonstration of an education-led DTC system.

Created a conversion-focused product journey and a Meta commerce architecture designed to hold up as an implementation reference for DTC beauty and personal-care brands.