Omni / Commerce OS

An original, fictional technical equipment retailer built to demonstrate omnichannel architecture.

Omni / Commerce OS is a technical equipment retail concept — an implementation study used to show how a single Shopify catalogue can drive inventory across online, social and offline channels without duplicating product data.

One catalogue, five channels, no manual duplication.

The objective was a technical architecture where a single product record in Shopify stays the source of truth for online, Instagram, Facebook, retail and wholesale inventory — so stock levels and product data never drift between channels.

Product to inventory, then inventory to five channels.

A storefront built as the operational core, not just the online shop.

The Shopify concept treats the storefront as the operational hub — every SKU, stock count and channel assignment is set once in Shopify and read everywhere else.

A technical equipment catalogue.

Four original product concepts used to demonstrate catalogue structure across a technical, equipment-led product range.

Social as one synced channel among five.

Rather than a standalone content grid, social commerce here is treated as one output of the same catalogue and inventory system — Instagram and Facebook Shop inherit stock and pricing directly from Shopify, with no separate content management step.

Campaign structure aligned to channel and stock.

Tracking that reports per channel, not just in aggregate.

An industrial, technical palette.

Recomposed, not shrunk.

What was actually built.

• Created a Meta commerce architecture.
• Created a structured product catalogue.
• Developed a catalogue campaign framework.
• Designed a Pixel + CAPI tracking model.

A working reference for omnichannel commerce architecture.

Designed a technical architecture and tracking model built to hold up as an implementation reference for equipment and technical-product retailers operating across online, social, retail and wholesale channels.