A premium homeware commerce system connecting product merchandising, social discovery and paid acquisition.
Atelier Casa is a contemporary, architectural homeware brand — an independent portfolio project created to show how a Shopify storefront, product catalogue and Meta Commerce presence can be designed as one connected system rather than three separate tools.
The objective was a commerce system where product photography, merchandising, social discovery and paid acquisition all reinforce the same editorial, architectural brand character — from the first Instagram impression through to Shopify checkout.
Storefront, collections & product architecture
Structured feed with variant & material data
Catalogue connected via Commerce Manager
Shop tab & product tagging live
Catalogue & prospecting campaigns
Deduplicated browser & server tracking
Checkout event captured
Performance measured against catalogue spend
The storefront concept uses a restrained palette and generous whitespace to let product photography carry the page — a homepage that leads with collections rather than promotions, a collection grid with minimal chrome, and product pages built around material and dimension detail.
Four original product concepts used to demonstrate collection structure, variant handling and catalogue merchandising.
Developed a catalogue campaign framework and a Pixel + CAPI tracking model designed to hold up as an implementation reference for physical-product brands considering the same architecture.
An Instagram grid built to support the catalogue.
A concept grid showing how hero, lifestyle, detail and launch content sit together as one system, each post tagged back into the Shopify catalogue via Meta Shopping.