The problem
Channel data lives in separate ad platforms, each reporting success on its own terms.
What teams build
- Customer acquisition cost by channel
- Campaign performance over time
- Funnel conversion by device
- Cohort retention
Metrics they track
- CAC
- ROAS
- Conversion
- New customers
- Retention
| Label | Revenue |
|---|---|
| Jul | $960,000 |
| Aug | $975,000 |
| Sep | $1,000,000 |
| Oct | $1,035,000 |
| Nov | $1,205,000 |
| Dec | $1,340,000 |
| Jan | $950,000 |
| Feb | $1,090,000 |
| Mar | $998,440 |
| Apr | $1,050,000 |
| May | $1,095,000 |
| Jun | $1,141,560 |
Northstar Retail Group demo data, FY26.
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